With Digital Book Application Users in the Millions—and Growing Rapidly—Should You Be Offering Apps? A Q&A about Houghton Mifflin Harcourt's pioneering efforts with mobile phone e-book applications
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Book Business Extra: Why did HMH decide to add mobile phone applications to its product offering?
David J. Langevin: We are simply trying to make our content available in all the formats our customers want. … Since [2003], we’ve worked with quite a few mobile-content developers and distributors. Enfour Group in Japan has been our top reference-title partner. … Mobifusion is another. And recently, we started a new mobile e-book partnership with Shortcovers.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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