With Digital Book Application Users in the Millions—and Growing Rapidly—Should You Be Offering Apps? A Q&A about Houghton Mifflin Harcourt's pioneering efforts with mobile phone e-book applications
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
For e-book apps, the formats are usually PDF and ePub, which often require some kind of customization. HMH’s unique advantage in the app space, and in the digital-content space overall, has been licensing our very high-quality and sophisticated XML. The XML format is structured and flexible, and allows for all sorts of great uses for complicated print-book formats. Think of dictionaries, guidebooks, encyclopedias and textbooks.
0 Comments
View Comments
E
T
Heather Fletcher
Author's page
Heather Fletcher is senior content editor with Target Marketing.
Related Content
Comments