With Digital Book Application Users in the Millions—and Growing Rapidly—Should You Be Offering Apps? A Q&A about Houghton Mifflin Harcourt's pioneering efforts with mobile phone e-book applications
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We’ve already had great success in the Apple App Store selling dictionary and reference apps, however. These products—mostly through our developer, Enfour Group—have grossed over a half-million dollars in sales. I attribute this to three basic things: Very high-quality brands people want and trust; excellent technology thanks to our developer partners; and being first in the market—we were the first major publisher to launch major book titles in the App Store, and one of the first big publishers in the larger mobile space.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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