With Digital Book Application Users in the Millions—and Growing Rapidly—Should You Be Offering Apps? A Q&A about Houghton Mifflin Harcourt's pioneering efforts with mobile phone e-book applications
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Regarding unique aspects and extras in the apps themselves, we try to ensure great design, ease-of-use and sophisticated functionality. These elements may include, for example, embedded word lookup and searching, usage history, audio enhancement and quick navigation.
Extra: What sort of return on investment is HMH seeing from its mobile applications?
Langevin: Not a lot just yet, though we’ve invested very little—a negligible amount of money, actually. Our e-book and mobile partners have pretty much absorbed development costs. But we … do put a lot of time and human resources into preparing files, or digitizing and managing electronic rights.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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