With Digital Book Application Users in the Millions—and Growing Rapidly—Should You Be Offering Apps? A Q&A about Houghton Mifflin Harcourt's pioneering efforts with mobile phone e-book applications
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Extra: What goes into creating an application on HMH's end?
Langevin: We’ve been able to make apps a reality for consumers for two main reasons: The first is the fact that we’re able to provide high-quality file formats to our developer partners. This is the file they use to incorporate our content into the actual product.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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