With Digital Book Application Users in the Millions—and Growing Rapidly—Should You Be Offering Apps? A Q&A about Houghton Mifflin Harcourt's pioneering efforts with mobile phone e-book applications
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The second reason why we’ve been able to make apps a reality is we have good insight into which companies to work with, and then how to work with them to get monetary results. We have a clear sense of what we expect to get out of the partnership, what the product can be, and realize strong customer value.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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