Book Business November/December 2010
Publishers have long understood that the successful transition to a digital media organization requires sweeping changes.
PDA has been increasingly adopted by libraries, and more digital distribution services are offering this as a purchase option.
40% of printed hardcover and trade paperback books are remaindered or returned unsold to the publisher.
Social media strategy must align with business goals, and for publishers, that's selling books.
While e-books are available instantly to anyone, anywhere, with a computer, smartphone or e-reader, online distribution on its own does not provide new-book awareness.
For those with businesses based on books and reading, it seems like a natural fit for book publishers to take up the literacy cause.
Last year, Hachette Book Group launched an aggressive sustainability policy, working together with passionate colleagues and industry experts.
Managing inventory is as much an art as a science, and like any art, a number of tried-and-true techniques exist that publishers may want to consider.
The Book Business editorial staff recently completed one of my favorite exercises: reviewing the responses to our reader survey that we e-mail annually to our subscribers.
With the expansion of the smartphone market, mobile seems poised to fulfill its promise as the next great frontier in publishing.