Book Business November/December 2010
6 Tools for Digital Success That Won’t Break the Bank
Publishers have long understood that the successful transition to a digital media organization requires sweeping changes.
eBooks ... By the Numbers
PDA has been increasingly adopted by libraries, and more digital distribution services are offering this as a purchase option.
40% of printed hardcover and trade paperback books are remaindered or returned unsold to the publisher.
Five Ways to Increase Your Social Media Currency
Social media strategy must align with business goals, and for publishers, that's selling books.
Fourteen Tips To Increase E-Book Sales
While e-books are available instantly to anyone, anywhere, with a computer, smartphone or e-reader, online distribution on its own does not provide new-book awareness.
Promoting Literacy in the Digital Age
For those with businesses based on books and reading, it seems like a natural fit for book publishers to take up the literacy cause.
The ‘Green’ Company
Last year, Hachette Book Group launched an aggressive sustainability policy, working together with passionate colleagues and industry experts.
The Art of Inventory
Managing inventory is as much an art as a science, and like any art, a number of tried-and-true techniques exist that publishers may want to consider.
The Importance of Idea Sharing in Times of Change
The Book Business editorial staff recently completed one of my favorite exercises: reviewing the responses to our reader survey that we e-mail annually to our subscribers.
Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
With the expansion of the smartphone market, mobile seems poised to fulfill its promise as the next great frontier in publishing.