Cover Up
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Shortly after Coverluxe was launched, concern about consolidation among publishers and printers, and reductions in market demand, became common. Buyers started looking for lower cost 9 pt. alternatives. Coverluxe responded to the market buzz by introducing Coverluxe Lite.
This product distinguished itself from competitors by offering a thinner saturated substrate, maintaining the same rich finish as the original 9 pt. Coverluxe, and meeting customer product requirements for binding strength and high fold.
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