EPUB 3: A Foundation For the Future
"Standards are a weapon for neutralizing proprietary platforms that would seek to basically create lock-in, that would suck the profits away from the supply chain, including taking the profits from authors and publishers. We don't want to hand over control of books to any vendors, whether their company name starts with 'A' or some other letter in the alphabet. I think publishers need to think strategically about that. In a way, I think we're lucky that despite Amazon having dominance of the distribution channel for ebooks in the U.S. they haven't managed to have dominance on a format level and a standards level -- but there's still risk there."
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.