Creating Online Products with Bottom-Line Impact
Haworth Press embarks upon A major e-book endeavor, bundles digital content, offers RSS feeds and more.
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John Gartner
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Hall says Haworth succeeds because the company identifies social, behavioral and library science niches, among others, and uses a flexible printing strategy to extract the maximum return from small print runs.
“You don’t need to have 20,000 subscribers to a journal to make a profitable business,” Hall says. “Four hundred to 600 subscribers can be a successful journal.”
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John Gartner
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