5. Think “outside the book.” Simon & Schuster Inc., which recently announced plans to increase to 25 percent or more the level of recycled fiber in its purchased paper by 2012, is making additional commitments to green publishing, including the purchase of shipping cartons made from 100-percent recycled post-consumer paper, the recycling of all inventory destruction as mixed-use paper, the use of recycled office materials, and other energy-efficient practices in its offices and distribution facilities. “These supplement the company’s ongoing efforts to carefully manage print runs and distribution, and to exploit the increased use of digital means for the production and distribution of content,” says Adam Rothberg, vice president, corporate communications.