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14. Look for win-win opportunities. It’s important to achieve cost parity in any situation, and when it comes to environmental initiatives, costs have been significant enough to deter some publishers from their lofty ideas. To achieve cost parity, Van Der Laan suggests publishers prioritize their initiatives and rank win-win initiatives at the top of their “to-do” lists. “If you use less electricity, you’ll not only benefit the environment, but pay less for energy costs,” he says. “You’ll be surprised. There are a lot of those initiatives that are win-win.”
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Cheryl Dangel Cullen
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