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17. Set goals and benchmarks. “Publishers have the opportunity, through the products they choose and those they reject, to serve as environmental stewards in improving the production practices of the entire book publishing sector,” says Miller. “Establishing goals is the best way to provide clear signals and build alliances with the supply chain.” The process for implementation will vary between publishers; however, all publishers are encouraged to meet or exceed the following goals:
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Cheryl Dangel Cullen
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