Digital Directions: Addressing The Human Element of Digital Change
People, not technology, will shape your publishing company's trajectory toward a bright digital future.
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These concerns must be taken seriously and addressed by publishing management. Anyone within a publishing organization, no matter what level of the hierarchy, has the ability to derail a digital transformation initiative if they are so motivated. The publishing house wins by acting as a team.
Five years ago it may have been appropriate to forgo organizational changes of this magnitude, because it wasn't worth it financially. There was not enough digital revenue to justify it. That clearly is not the case today. The shifting trajectory of revenue toward digital, toward ebooks, apps and online services, makes a clear business case of executing these fundamental changes.
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- Andrew Brenneman
Andrew Brenneman
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