Digital Directions: Addressing The Human Element of Digital Change
People, not technology, will shape your publishing company's trajectory toward a bright digital future.
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● Mastering digital design. Designers and art directors within publishing houses have a high-level of sophistication and expertise when it comes to the nuances of designing for the page. Many publishers feel that the visual experience of the product is a point of competitive differentiation. However, this level of design sophistication often does not extend to digital delivery models. In order to have the same competitive differentiation of their digital books as they enjoy in print, art directors and designers in publishing houses need to ramp up their knowledge and toolset in design for the digital domain.
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- Andrew Brenneman
Andrew Brenneman
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