Digital Directions: Addressing The Human Element of Digital Change
People, not technology, will shape your publishing company's trajectory toward a bright digital future.
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● Greed. Organizations fail when they trade long-term competitive advantage for short-term financial gain. The effort that must go into advancing skill sets, processes and business practices represents an investment without a direct, short-term, product-based financial return. It is an investment in the future of the organization. While failure to invest in organizational change is understandable when a publishing house is attempting to meet earnings expectations, the long-term cost may be incalculable.
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- Andrew Brenneman
Andrew Brenneman
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