Digital Directions: Addressing The Human Element of Digital Change
People, not technology, will shape your publishing company's trajectory toward a bright digital future.
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● Born-digital product models. Most publishers create offerings that for the most part fit a print product footprint: a certain page range, trim size, price and development cycle. There are some good reasons for print titles to fall within these bounds in order to efficiently enter distribution. However digital books need not be so restricted: page and illustration count are less critical factors in ebooks, and trim size is moot. There may be wonderful digital product opportunities outside the range of typical print titles, such as the 50-page essay. Yet standard business processes are often unable to accommodate these born-digital opportunities.
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- Andrew Brenneman
Andrew Brenneman
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