Digital Directions: Addressing The Human Element of Digital Change
People, not technology, will shape your publishing company's trajectory toward a bright digital future.
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At first blush, technology-driven change in publishing seems to be all about machines. Yet it is how publishers execute changes to the human element that may make the difference between success and failure in negotiating this transformation. BB
Andrew Brenneman is founder of Finitiv, which provides publishers with cloud-based services, mobile product development and digital strategy consulting.
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