Market Focus: 'The Dog Ate My Homework' Just Doesn’t Fly Anymore
As digital tools replace paper-based instruction in more schools, demand rises for multimedia publishing products.
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“There certainly was not a critical mass of schools [demanding this content] at that point,” Gaynor says. “But a lot of things have changed that have accelerated the potential. For example, there’s Wi-Fi now. You don’t need to have every computer plugged into the wall. It’s a lot easier to make even an old school building a wireless zone. So that’s No. 1; No. 2, computers have gone from this huge thing that needs to sit on a desk and be plugged in to these little battery-driven laptops that a kid can carry around; and, No. 3, the price has come down dramatically.”
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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