Market Focus: 'The Dog Ate My Homework' Just Doesn’t Fly Anymore
As digital tools replace paper-based instruction in more schools, demand rises for multimedia publishing products.
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Instructional Materials for Teachers Selling Well, Too
Corinne Burton, president of Shell Education and publisher of Teacher Created Materials Publishing—both of Huntington Beach, Calif.—reports that teacher training and development materials are her companies’ strongest sellers. Perhaps inversely correlated, she says sales of test-preparation products are taking a hit. “Test prep has run its course in many areas, and school districts are realizing that the best way to prepare students for standardized tests is to provide a strong curriculum, with trained teachers to implement the curriculum,” she says.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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