Market Focus: 'The Dog Ate My Homework' Just Doesn’t Fly Anymore
As digital tools replace paper-based instruction in more schools, demand rises for multimedia publishing products.
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Higher-Ed: Rise of the E-Book
While it’s true that higher-education publishers may not have the same hurdles as those in the K-12 market, they do have their own challenges and opportunities.
“Universities are looking for ways to reduce costs and improve efficiency in meeting the needs of their students,” says Susan Spilka, director of corporate communications for Hoboken, N.J.-based publisher John Wiley & Sons. “For students who generally pay for their own texts, the e-textbook model and lower-cost print options have the potential to reduce the average cost of college education considerably.”
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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