Market Focus: 'The Dog Ate My Homework' Just Doesn’t Fly Anymore
As digital tools replace paper-based instruction in more schools, demand rises for multimedia publishing products.
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“Students learn in different ways,” says Jay A. Diskey, executive director of the school division of the Association of American Publishers. “I think that the school publishing industry has done a terrific job over the past several years of creating a lot of RTI (response-to-intervention) product. These are instructional materials that are designed to help certain types of struggling learners succeed in their goals. And these are the types of things that simply weren’t around for a long of period of time. RTI recognizes that there’s all types of learners out there and that each student needs to be served with specific types of instructional materials.”
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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