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To be sure, some cannibalization of print or ebook sales takes place, but it can be offset with the revenues derived from providing access to new markets. Few publishers are big enough to sell directly to the institutional market, but many have content that would be valuable if it were part of a comprehensive offer.
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Brian O'Leary
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Brian O'Leary is the founder and principal of Magellan Media Partners, a publishing consultant that helps enterprises with media and publishing components.
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