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Providing Content as Part of Workflow
For several years, Thane Kerner of SilverChair has talked about the importance of providing content "as part of workflow," available when and where STM professionals need it. While STM publishers have been pioneers in this regard, almost every publishing category has opportunities to deliver content where readers are looking to obtain it.
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Brian O'Leary
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Brian O'Leary is the founder and principal of Magellan Media Partners, a publishing consultant that helps enterprises with media and publishing components.
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