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In the trade space, the significant investments that platforms like Google, Yahoo, and Yelp have made in travel, dining, and related content shows how far demand for such information has migrated away from traditional formats. While the platforms here are often competitors, any publisher can use an understanding of its audiences to reshape how and where its content is discovered and consumed.
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Brian O'Leary
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Brian O'Leary is the founder and principal of Magellan Media Partners, a publishing consultant that helps enterprises with media and publishing components.
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