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The charts had always been part of the database. The only change in their offer was unbundled content, offering components that users could import and present on their own. The publisher's clients found great value in being able to borrow directly from the archive. In a competitive marketplace, the visibility of these components amplified awareness and willingness to buy the publisher's data service.
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Brian O'Leary
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Brian O'Leary is the founder and principal of Magellan Media Partners, a publishing consultant that helps enterprises with media and publishing components.
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