From the Editorial Director: Thinking ‘Outside the Book’
Expanding your product line could be a way to significantly increase
your revenue.
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Especially at a time when many publishers are concerned about print book sales, the return on investment for e-books and other digital content, etc., it seems product extensions could be a way to serve your audience and build new revenue streams. BB
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- Companies:
- Scholastic Inc.
E
Noelle Skodzinski
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