From the Editorial Director: Thinking ‘Outside the Book’
Expanding your product line could be a way to significantly increase
your revenue.
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One such publisher is Scholastic. While known by most as a book publisher, the company doesn't limit itself to serving its audiences through books alone.
For example, Scholastic Media, a division of Scholastic Inc., produces "family-oriented content for a multitude of platforms, including television, feature films, DVDs, video games and websites, and is an award-winning licensor and marketer of children's properties worldwide," according to the company's website.
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- Companies:
- Scholastic Inc.
E
Noelle Skodzinski
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