From the Editorial Director: Thinking ‘Outside the Book’

Many other publishers are already embarking down this path and have been for years, with licenses for movie rights, character dolls, posters, etc. Not every publisher will have the same type of opportunities, but the idea is to think outside the box or, in this case, the book. You provide content, but you also serve an audience. What else would serve your audience? What else would build on the success of a book, a series of books or a character?

Especially at a time when many publishers are concerned about print book sales, the return on investment for e-books and other digital content, etc., it seems product extensions could be a way to serve your audience and build new revenue streams. BB