From the Editorial Director: Thinking ‘Outside the Book’
Expanding your product line could be a way to significantly increase
your revenue.
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A Natural Brand Extension
While from the magazine publishing world, Ogden Publications is another great example. The company—which serves the sustainable living, rural lifestyle, farm memorabilia and classic motorcycle communities—publishes Mother Earth News, Utne Reader and Natural Home, among a number of other publications. It launched a line of Natural Home kitchenware (and also sells composters) that is sold through retailers and the company's websites. In December 2010, Ogden announced the acquisition of the company behind Ogden's Natural Home line, Cataluña Enterprises, making it an even more integral part of the company's business.
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- Companies:
- Scholastic Inc.
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Noelle Skodzinski
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