From the Editorial Director: Thinking ‘Outside the Book’
This strategy for providing a wide variety of products beyond books is not a new one for Scholastic either. As early as 2006, Scholastic launched a multiplatform bilingual television network for children, called qubo, to promote literacy and positive values.
Today, Scholastic Media continues to create new content formats that adhere to Scholastic's education missive, while creating products that engage children in learning (and that bring in revenue for the company). In November 2010, Scholastic announced two new releases for Nintendo DS–"My Amusement Park" and "Digging for Dinosaurs," designed for kids 5 to 8 years old. The games ($19.99 each), of course, integrate learning benefits— "My Amusement Park," for example, includes eight logic games and puzzles, with three levels of difficulty, where players can earn money to build and expand their parks by adding rides, food venues, etc.
- Companies:
- Scholastic Inc.