From the Editorial Director: Thinking ‘Outside the Book’
Expanding your product line could be a way to significantly increase
your revenue.
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The company also produces energy-efficient home designs, and sells books related to its audiences' interests.
An All-American Expansion
American Girl, founded in 1986, gained increasing popularity with its launch of a line of historical characters (girls), featuring books about the characters, 18-inch dolls and accessories.
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- Companies:
- Scholastic Inc.
E
Noelle Skodzinski
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