From the Editorial Director: Thinking ‘Outside the Book’
Expanding your product line could be a way to significantly increase
your revenue.
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In 1992, the company, which is now a subsidiary of Mattel, launched American Girl magazine, which now has more than 500,000 subscribers.
Additional doll lines have followed, including dolls for toddlers (Bitty Baby and Bitty Twins).
Many other publishers are already embarking down this path and have been for years, with licenses for movie rights, character dolls, posters, etc. Not every publisher will have the same type of opportunities, but the idea is to think outside the box or, in this case, the book. You provide content, but you also serve an audience. What else would serve your audience? What else would build on the success of a book, a series of books or a character?
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- Companies:
- Scholastic Inc.
E
Noelle Skodzinski
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