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How to get started? Keep tracking the market penetration of mobile devices, and understand the capabilities of these devices, and the carriers that support them—but do so within the context of your specific customer segments. And most importantly: Get off the bandwagon, hit the streets and talk to customers to determine the best way to provide new value in the marketplace in the form of mobile content and services. BB
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- Companies:
- Libre Digital
- The New York Times
- People:
- Andrew Brenneman
- Guy Tasaka
Andrew Brenneman
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