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Maximizing the Mobile Opportunity
These three points are connected: A strong mobile app business model is created both by understanding the unique requirements of customer segments and by leveraging the unique characteristics of the mobile platform to serve those needs.
In the spirit of full disclosure, I believe the mobile device to be the most significant digital platform for publishers. The platform's capabilities have the ability to deliver significant incremental value to the marketplace to a far greater degree than the web and conventional e-books. This incremental value provides the opportunity to set and maintain price points for mobile offerings. However, like XML before it, a mobile app does not a product strategy make.
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- Companies:
- Libre Digital
- The New York Times
- People:
- Andrew Brenneman
- Guy Tasaka
Andrew Brenneman
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