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1. Leveraging the capabilities of the mobile platform. Smartphones and tablets are amazing devices, equipped with GPSs, accelerometers, interactivity and wireless capabilities that allow for dynamic content refresh. Yet many "apps" don't use these capabilities, and look more like static e-books with new wrappers around them. Developing a product strategy that uses these new capabilities is a challenge—it is all so new. Yet, without taking advantage of these capabilities, it is no wonder that some potential customers ask, "Why would I want this?"
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- Companies:
- Libre Digital
- The New York Times
- People:
- Andrew Brenneman
- Guy Tasaka
Andrew Brenneman
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