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Onto the bandwagon we go. Guy Tasaka, a mobile strategist and veteran of both LibreDigital and The New York Times, bemoans the lack of strategic planning: "Many publishers think they need an app without ever asking why."
Key Points to Consider
In this rush to get a mobile app deployed, three strategic areas often are overlooked:
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- Companies:
- Libre Digital
- The New York Times
- People:
- Andrew Brenneman
- Guy Tasaka
Andrew Brenneman
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