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3. Business model. The impetus to get out there with a mobile app often supersedes the imperative for a well-considered business plan for the projected impact on revenue and earnings. An encouraging aspect of mobile content is that it is an opportunity to overcome the "all content is free" paradigm that became such a disaster on the web. "There are many financial implications that need to be explored," says Tasaka. "If publishers don't address this now, they are in danger of reliving 1997 and [free-content] websites all over again."
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- Companies:
- Libre Digital
- The New York Times
- People:
- Andrew Brenneman
- Guy Tasaka
Andrew Brenneman
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