Buyer's Guide: Marketing Automation Accelerates D2C Efforts
Tools that automate audience contact and marketing tasks can free your time to focus on your core strength: content.
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Selena Welz
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Helping to monitor user traffic and engagement and inform content optimization, analytics services run the gamut of functionality. The most well-known analytics services is Google Analytics, which among other things, offers statistics about website traffic, sources of traffic, and conversion of sales. Analytics tools can also provide deeper insight on web visitor referrers, such as search engine and social networks, and how users are engaging with specific content.
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- Companies:
- Amazon.com
- Apple
- Barnes & Noble Inc.
Selena Welz
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