Buyer's Guide: Marketing Automation Accelerates D2C Efforts
Tools that automate audience contact and marketing tasks can free your time to focus on your core strength: content.
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Selena Welz
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Publishers happen to have good content at their fingertips. By creating auxiliary content—blogs, video, social media—centered on their books and authors, publishers can establish a presence in the constant flow of information, fight for mindshare, and extend consumer interactions beyond just the purchasing and reading of books.
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- Companies:
- Amazon.com
- Apple
- Barnes & Noble Inc.
Selena Welz
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