Buyer's Guide: Marketing Automation Accelerates D2C Efforts
It's up to book publishers to get themselves in front of consumers using all the channels available to them. Doing that efficiently means reaching audiences anywhere, assessing behavior patterns in real time, and then responding immediately to changing consumer desires.
Extending the Experience with Marketing Automation
Marketing automation tools (such as HubSpot, Marketo, SilverPop, Eloqua) simplify and automate online marketing tasks. Basically, you set certain criteria and the system responds according to the rules. For example, you might have a rule that sends a follow-up email to people who have abandoned a shopping cart. Or your email newsletter program might tag individuals who read a specific article and follow up with similar content or a product suggestion.
- Companies:
- Amazon.com
- Apple
- Barnes & Noble Inc.