Buyer's Guide: Marketing Automation Accelerates D2C Efforts
Tools that automate audience contact and marketing tasks can free your time to focus on your core strength: content.
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Selena Welz
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While Amazon has the algorithms to suggest complementary titles to individual consumers, it's not engaging them beyond the sale. It's an efficient retail experience if you come seeking product information or a transaction, but you wouldn't go to Amazon to simply pass the time.
The challenge, however, is that Amazon is so good at providing that retail experience, that book publishers will need to work extra hard to lure them away. They can't just provide a good experience for consumers—they need to provide a great experience for consumers.
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- Companies:
- Amazon.com
- Apple
- Barnes & Noble Inc.
Selena Welz
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