Buyer's Guide: Marketing Automation Accelerates D2C Efforts
Tools that automate audience contact and marketing tasks can free your time to focus on your core strength: content.
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Selena Welz
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Book publishers have some shifting to do in order to start connecting better with their audiences. Combining content and marketing analytics with ecommerce data should offer a fuller picture of an audience segment or the big picture.
Selena Welz lives, works, and writes in the San Francisco Bay Area, focusing on technology and content marketing.
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- Companies:
- Amazon.com
- Apple
- Barnes & Noble Inc.
Selena Welz
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