Buyer's Guide: Marketing Automation Accelerates D2C Efforts
Tools that automate audience contact and marketing tasks can free your time to focus on your core strength: content.
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Selena Welz
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Marketing on the Move
Mobile capabilities play a large part in enabling an omnichannel presence. Even a simple email campaign must now accommodate any number of unknown platforms and devices. On top of that, large providers like Gmail could implement sweeping design changes, such as separating marketing emails to a different tab, that greatly impact your expected campaign results. When evaluating marketing automation or email marketing providers, publishers should particularly explore their mobile testing capabilities, as well as their ability to adapt to swift market changes.
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- Companies:
- Amazon.com
- Apple
- Barnes & Noble Inc.
Selena Welz
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