Buyer's Guide: Why Ecommerce is a Strategic Imperative
Book publishers must adapt, and fast, to incorporate ecommerce at the center of their direct-to-consumer strategies.
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Selena Welz
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Organizations that have some ecommerce functionality already in place may be more interested in adding on-point solutions. Some tools are even available as simple plug-ins for individual websites.
Most ecommerce technologies will include a combination of functionalities, sometimes overlapping with one another. The first step to selecting your suite of ecommerce tools is to assess your existing capabilities to understand which functions you need and which you don't or already have.
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Selena Welz
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