Buyer's Guide: Why Ecommerce is a Strategic Imperative
Book publishers must adapt, and fast, to incorporate ecommerce at the center of their direct-to-consumer strategies.
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Selena Welz
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The tools you select will depend on the size of your organization and your level of ecommerce adoption. Licensing a full, end-to-end solution from an ecommerce platform provider means you don't have to invest in internal IT, maintenance and updates are included, and costs are fixed. These solutions often offer white label ecommerce tools that enable a publisher to go to market more quickly than in-house development. However, many full-service ecommerce providers work on a revenue share-basis. Additionally, publishers should be mindful of whether they will have full-access and/or ownership of customer data for such arrangements.
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Selena Welz
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