Buyer's Guide: Why Ecommerce is a Strategic Imperative
Book publishers must adapt, and fast, to incorporate ecommerce at the center of their direct-to-consumer strategies.
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Selena Welz
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Arriving at Ecommerce
Ecommerce tools can be adopted individually or in combinations. Ecommerce platforms typically encompass the full, end-to-end digital process, from order submission to payment to fulfillment. Additional capabilities may be folded in, such as sending automated emails during specific milestones in the fulfillment process.
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Selena Welz
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