Buyer's Guide: Why Ecommerce is a Strategic Imperative
Book publishers must adapt, and fast, to incorporate ecommerce at the center of their direct-to-consumer strategies.
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Selena Welz
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Shopping cart: The foundation of any ecommerce website is the capability to enable online financial transactions quickly and securely. Shopping cart solutions can range in scale but serve the essential function of allowing consumers to collect and sort potential purchases, then complete a financial transaction, often followed by a logistics and shipping component. Most shopping cart solutions include complementary tools such as inventory control, tax, and shipping calculators, and customer management as well as web design. More sophisticated versions integrate marketing tools such as affiliate program management and social networking.
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Selena Welz
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