Buyer's Guide: Why Ecommerce is a Strategic Imperative
Book publishers must adapt, and fast, to incorporate ecommerce at the center of their direct-to-consumer strategies.
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Selena Welz
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Ecommerce has existed for long enough that a full range of tools and services exist to address these challenges, while new book industry-specific vendors are carving out a service niche tailored to publisher needs. These solutions can help manage and automate ecommerce within an organization, while providing the agility and immediacy required to compete in today's digital retail marketplace.
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Selena Welz
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