Apps Based on Children's Books Prove Fertile Marketplace
Michel Kripalani, founder and president of app developer Oceanhouse Media, on his company's partnerships with major book publishers.
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Joe Keenan
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For many of the Hay House products, we've developed unique custom engines to suit the content. For example, one series of products is similar to tarot cards. The proper way to deliver these "oracle cards" was to bring them to life with interactivity. So, we did just that. We developed a custom 3-D engine to display the cards in a playful manner. Users have been given the ability to draw cards in a wide variety of combinations or "spreads." These spreads can be saved or emailed to friends. The functionality goes way beyond just viewing a simple deck of cards.
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- Companies:
- Apple
- Chronicle Books
- Hay House
- People:
- Michel Kripalani
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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