Apps Based on Children's Books Prove Fertile Marketplace
Michel Kripalani, founder and president of app developer Oceanhouse Media, on his company's partnerships with major book publishers.
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Joe Keenan
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I believe textbooks and cookbooks also make better apps than ePub formatted files. We expect that schools will make extensive use of iPads in the future. Much of this content will be driven by apps rather than simple ePub files.
Extra: How successful have the Oceanhouse Media apps been?
Kripalani: We're a privately held company, so we don't discuss revenue. That said, our latest press release indicated that we've sold over 300,000 Dr. Seuss apps in just over seven months.
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- Companies:
- Apple
- Chronicle Books
- Hay House
- People:
- Michel Kripalani
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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